Social Media Marketing enables you to tap into an enormous market of prospects to help you grow your business.

Yet, because of the huge amount of social media marketing information available, many small business owners can become overwhelmed and don’t know how to start marketing their business using social media marketing.

What is social media marketing?

Social media marketing is the process of marketing yourself, your business and your website or blog using websites and tools that are categorized as being “social”. Social websites and tools are ones that allow for users to interact with each other and create and share content.

Some of the most popular social media websites are: Facebook, Twitter, LinkedIn, You Tube, Flickr, Foursquare.

How does social media marketing work?

Social media marketing works by building a network of people that know, like and trust you. When people know, like and trust you they are very likely to buy from you or recommend their friends.

Social media marketing also works by keeping your name at the forefront of your network's mind. So when they are ready to buy, they think of you rather than your competitor.

Social media marketing is most like going to a networking event, where you are interacting with others in order to build connections that may be mutually beneficial in the future. That being said, there are some important distinctions between social media marketing and traditional marketing that are important to note.

o ROI-Because of today's advanced measuring tools, it is possible to track each and every one of your social media marketing efforts and measure it's results. This will help you make better informed decisions when allocating resources.

o Messaging- Traditional marketing messages have been very sales oriented where the companies who place the ad control the message. With social media marketing it is a two way conversation. This offers many opportunities to capitalize on interactivity that traditional media could not offer.

o Engagement versus selling- Imagine going to a dinner party where a person did nothing but talk about their business and give out business cards and brochures. Because social networks exist to be social, it is considered a major DON'T when people or organizations don't try to build relationships.

o Costs-Traditional marketing is very expensive- printing brochures, mail outs and paying for advertisements. Social Media Marketing is in most cases free, however there are certainly third party costs, and of course your time and effort to take into account.

If you want help with your social media marketing campaign, we are one of Calgary's social media marketing firms that have a proven track record of delivering returns using social media marketing.

We are passionate about helping you grow your business by driving you qualified leads from the internet, and a great way to do that is with Social Media Marketing.

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