When you start the process of designing your Calgary business website, you will need to purchase yourbusinessname.com - what is called a domain name. Here are the 3 keys to choosing a domain name that will be successful.

.com is the Best Extension

If a particular domain name isn't available with a .com then a lot of people will simply grab the .org or the .net. For example, you might want to get greatshingles.com but it isn't available so you'll grab the greatshingles with any extension that's available. But this could be a huge mistake.

When people try to return to your site they will almost always type in a domain using the .com and not the right extension. You can lose a lot of business this way. So whenever possible make sure you go with a .com domain name, with .ca as the next best option.

Make it Easy to Remember

The next key to choosing a domain name is to make the name easy to remember. This should be obvious yet many people fail to do this.They choose some combination of words that might have meaning to them but doesn't have any meaning to anyone else. Or they choose words that are confusing so no one can really tell what they say. Or worse, yet they choose a domain name with dashes.

Make sure you choose a domain name that is as simple as possible and is easy to remember.

Use your keywords in your domain name whenever possible

The final key for choosing a domain name is to make sure you incorporate your keywords into your domain name. So, for the example above, instead of going with greatshingles.com it might be wise to go with something like GreatCalgaryShingles.com 

Remember the 3 keys to  choosing a domain name are to get a .com whenever possible, to make your domain name easy to remember, to grab a name that will help you get traffic, and to make sure you incorporate your keywords in your name. Make sure you follow these 4 keys when you are grabbing a domain name for yourself.