Promote your website tip: Here are 3 simple changes you can make to your website that can help you get better results on the search engines.

You can't be an expert in your business as well as a search engine expert, so we're here to help!

IMAGES:

The name that you give the images on your website is very important. Because the search engines can't actually see your pictures, they read the image name to find out what the picture is. For example if your image is called 1212199.jpg that doesn't tell the search engines much, whereas if you rename it calgary plumbing logo.jpg it tells the search engine what the image is about. Also make sure that the ALT tag is named accurately as well- the alt tag is the wording that shows up if your image doesn't; which sometimes happens in the case of a slow internet connection or other factors.

HYPERLINKED TEXT:

Search engines favor websites that have links that describe what the link is about, so instead of having your link appear like this "Click here for more information on common plumbing problems", if you modify it to look like this, it tells the search engines what the link is referring to: "Click here for more information on common plumbing problems"

RELEVANT CONTENT:

Make sure your website text discusses your key terms, so if you want to show up on the search engines for the key terms "Calgary Plumber", you will need a page that talks about this topic.

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